Experience & Client Work

Enterprise Foundations. Hands-On Execution.

Great marketing is built on a balance of rigorous enterprise strategy and agile, hands-on execution. Before launching VMP Marketing, I spent over 15 years scaling digital and product marketing for powerhouse brands including Kate Spade & Co., eMarketer, and Verizon. Today, I bring that same level of enterprise insight directly to my clients—helping businesses build predictable growth systems, optimize their digital presence, and turn traffic into revenue.

Past Accomplished Results

12,000+

Launched a financial product from inception and then produced digital marketing promotions, one of which acquired 12,000+ new customers in 6 months.

$5M+

Produced a 500+ attendee event in 90 days that generated $5M+ through strategic programming, partner engagement, and brand storytelling.

5,000+

Led regional marketing strategy across 5,000+ indirect and national retail locations.

Spanish

Spanish language marketing capability, in both English and Spanish, a differentiator few marketing consultants offer.

Featured Client Engagements

DGS Benefits

The Challenge: A trusted local insurance business with 35+ years of experience was practically invisible on Google due to an outdated one-page website structure, missing technical foundations, and a lack of targeted keyword strategy.

The Execution: Developed and executed a comprehensive SEO and content roadmap. This included shifting from a single-page layout to dedicated, keyword-optimized service pages for Medicare, Health Insurance, and the ACA Marketplace. Built technical additions (GA4, Search Console, robots.txt, 301 URL rewrites), optimized the Google Business Profile, launched a review-generation campaign, and produced high-intent content like the “Lost Health Insurance in NJ” guide.

The Result: Positioned the practice to capture crucial regional search intent, rank for high-value local keywords, and successfully hit strict pre-enrollment deadlines to drive compounding inbound organic leads.

Cassatone

The Challenge: A local wellness practice needed to attract new clients, maintain fully booked appointment schedules, and build predictable demand for medical massage and therapeutic bodywork.

The Execution: Designed a localized marketing roadmap focusing on high-intent channels. Optimized website conversions by refining messaging to emphasize pain relief and recovery, streamlining booking pathways, moving testimonials earlier on the page, and structuring a local SEO push alongside a structured referral program (“Refer-a-Friend”) and optional Google Ads targeting.

The Result: Turned local discovery into consistent bookings, aligning digital touchpoints with the real-world channels that drive local service revenue.

Ary's America

The Challenge: A powerful personal brand vision spanning health, humor, and wellness lacked organizational structure, making it easy to get overwhelmed trying to reach everyone all at once.

The Execution: Provided vital strategic structure to bring focus to the brand. Instead of trying to market to everyone, helped define and narrow down the target audience focus, identified direct competitors for strategic benchmarking, and structured a clear website outline to organize a multi-faceted platform.

The Result: Established a grounded, focused foundation that is now clear, positioning her to build a more authentic and sustainable brand.

Past Corporate Experience

Curious what this could look like for your business? Let's talk.

Personalized digital and Spanish language marketing services for businesses in the New York and New Jersey Metro Area and beyond.

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